the work

One coaching business. Four places leads were quietly dying. Here's what fixed each one.

Every build starts the same way: walk through your actual day, find where a lead goes cold or a deal stalls, then build a system around that exact gap — not a generic bot bolted onto your business.

01 — Instagram Lead Capture & Appointment Booking

ManyChat Zapier Google Sheets TidyCal Calendar

The problem

A service-based client was generating real interest on Instagram, but every new inquiry had to be manually collected, organized, and pushed toward a booked call — which meant leads sat untouched between the DM and the calendar.

What I built

An end-to-end lead capture and booking workflow: Instagram → ManyChat → lead capture → centralized CRM → notification → booking link → calendar, including handling for cancellations.

The Result

Instagram conversations, lead information, and appointments stopped being three separate manual tasks and became one connected path from first message to booked call.

02 — Instagram DM Automation & Lead Nurture

ManyChat Instagram GoHighLevel Google Sheets

The problem

A client generating consistent Instagram interest needed a structured way to handle repeat questions, keyword-based inquiries, and follow-up — without every conversation requiring a manual reply.

What I built

A ManyChat automation system built around the client's actual sales process: keyword triggers, automated conversation paths, lead capture, tagging, and follow-up sequences that branched based on what the prospect selected. I also simplified an existing setup that had become overly complicated, so it stayed easy to manage going forward.

The Result

The client moved from a pile of disconnected automations to one system mapped to their real customer journey — completed and paid across multiple milestones.

03 — ManyChat + Klaviyo Integration & Automation Audit

ManyChat Klaviyo Instagram

The problem

A client generating consistent Instagram interest needed a structured way to handle repeat questions, keyword-based inquiries, and follow-up — without every conversation requiring a manual reply.

What I built

The client already had both ManyChat and Klaviyo running, but the two weren't properly connected — leads were being captured in one system while email nurture sat disconnected in another.

The Result

A full audit and rebuild of the connection between lead capture and email marketing: corrected email field configuration, restructured Klaviyo lists and segmentation, connected lead capture flows to the right lists, and tested the full data flow end-to-end.

04 — Creator Onboarding & Sample Order Automation

Voiceflow Make Shopify Airtable

The problem

A business needed to replace a manual onboarding process — one that involved information moving across multiple disconnected systems — with something structured.

What I built

A connected automation using a conversational intake layer to collect information, process it, and pass it through to the operational and data systems behind it — including handling product/variant mapping and API troubleshooting along the way.

The Result

The business had one structured layer connecting the intake conversation to its product and data systems, instead of manually re-entering information at each step.

your turn

Tell me where your leads are actually slipping, and I'll show you what a system looks like for it.

A quick form to see if we're a fit. And if we are, I'd reach out within a few hours.

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